Case Studies

Real results from our clients

See how AI training has helped companies and organizations boost their AI capabilities.

Picsart Academy — AI Search & AEO Curriculum

Picsart Academy
EdTech / AI
Real case

Challenge

Picsart Academy needed a new course teaching students and specialists how to optimize content for AI search engines (AEO/GEO). Traditional SEO training didn't cover AI Overviews, Perplexity and other answer engine formats.

Solution

We created a comprehensive curriculum covering AI Search optimization, GEO (Generative Engine Optimization) strategies and AEO (Answer Engine Optimization) techniques. The course included practical exercises, case studies and a metrics framework.

Results

  • New AEO/GEO course created and launched
  • Students gained practical AI search optimization skills
  • Course materials used in ongoing programs

Picsart — AI Training for 90+ Specialists

Picsart
Technology / 150M+ users
Real case

Challenge

Picsart needed a company-wide AI training program covering different disciplines — from design to product, engineering to marketing. The goal was to raise the entire organization's AI capability and implement automations in daily work.

Solution

We conducted a multi-month training program for 90+ specialists covering AI tool usage, automation setup (N8N, Make), workflow optimization and domain-specific use cases for each team.

Results

  • 90+ specialists trained across disciplines
  • Automations deployed in marketing, design and product teams
  • Measurable productivity increase across the organization

Estonian Business School — AI Marketing Training for Students

Estonian Business School (EBS)
Higher Education
Real case

Challenge

EBS business students needed practical AI skills for marketing. The traditional curriculum didn't cover ChatGPT, visual generation or AI-powered content creation.

Solution

We conducted a practical workshop for EBS students teaching AI in marketing — content creation, campaign planning, visual generation and data-driven marketing. The training was hands-on, with each student working on their own project.

Results

  • Students gained practical AI marketing skills
  • Project-based learning — each student created an AI marketing campaign
  • EBS used the training to complement their MBA program

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